We're changing how
SA shops & eats.
Born from a passion to support local businesses and give South Africans a smarter way to shop, The inStore is more than an app — it's a movement.
From a bold idea to a national platform
Founded under Tvb Network (Pty) Ltd, The inStore was created to solve a simple problem: South Africans deserved a local, trustworthy platform that puts their community first. We started small and we're growing fast — but our mission has never changed.
- Empower local vendors, spaza shops, and restaurants with digital reach
- Give customers a reliable, safe, and affordable delivery experience
- Build technology that works for South African realities — data-light, fast, and practical
- Create jobs and economic opportunity through our driver network
What drives us every day
Community First
Every feature we build starts with asking: how does this help South Africans?
Radical Transparency
Honest pricing, honest data practices, and honest communication — always.
Reliability
We show up. Our drivers show up. Our platform shows up — rain or shine.
Bold Innovation
We're not copying global apps — we're building something uniquely South African.
People behind the platform
A passionate team of engineers, designers, and operations experts building South Africa's favourite delivery app.
Sedrick B.
Architecting the Android app experience, from driver flows to customer-facing UI.
Aisha K.
Crafting every screen to feel intuitive, beautiful, and unmistakably inStore.
Luca T.
Managing the backend that keeps thousands of orders flowing seamlessly.
Nomvula D.
Ensuring vendor onboarding, driver support, and customer service run like clockwork.